Discord
Free community platform where artists run their own servers with tiered roles, chat, and voice/video rooms for listening sessions and direct fan access; Discord takes a 10% cut only on native server subscriptions.
- Best for
- Giving your most engaged fans somewhere to gather. Artists, producers, and labels with an existing core audience who want to develop superfans, host recurring events, or organize collaborators and street teams.
- Skip if
- Your fanbase is under ~50 true fans — too early. You need passive organic discovery, have no audience to invite, or cannot consistently participate in and moderate a community.
- First move
- Open a server with three channels max and show up weekly. Create a simple server with welcome, announcements, general chat, music feedback, and listening-room channels, then invite a small group of highly engaged fans before promoting it publicly.
- Watch out
- A server is a commitment — a quiet, unmoderated one reads worse than none.
- Reach
- Mainstream scale
- When
- Worth it once you have releases out.
- Based in
- United States