Social & reach

The reach layer, separated from marketing tools on purpose: these are the networks where attention lives; everything else in Promote exists to work them.

Buffer — Independent artists and small teams wanting an affordable, uncomplicated publishing workflow.
Discord — Giving your most engaged fans somewhere to gather. Artists, producers, and labels with an existing core audience who want to develop superfans, host recurring events, or organize collaborators and street teams.
Facebook — 30+ audiences, local scenes and the events graph. Artists promoting live shows, cultivating local or established fanbases, reaching older listeners, running Meta ads, or managing Facebook and Instagram together.
Hootsuite — Artist-management companies, labels and larger teams managing multiple artists, campaigns and approval processes.
Instagram — Your public face: Reels reach, Stories retention, DMs for business. Visually active artists who can consistently share performances, personality-driven videos, behind-the-scenes moments, release content, and collaborations.
Later — Artists and small teams prioritizing visually planned Instagram, TikTok and short-form release campaigns.
Sprout Social — Labels, agencies and management teams that need strong reporting, collaboration and cross-artist social intelligence.
TikTok — The highest-leverage free discovery channel in music. Artists willing to experiment frequently with authentic performances, storytelling, humor, trends, production breakdowns, and multiple videos built around the same song hook.
YouTube Shorts — Short-form reach that compounds into a channel you own. Artists who already publish music videos or long-form YouTube content and want short-form discovery to strengthen the same channel and catalog.