YouTube Music
The DSP wired into the biggest music-discovery surface on earth: official audio, videos and Shorts feed one catalog and one artist channel.
- Best for
- Turning video discovery into streaming catalog consumption. Artists prepared to combine official releases with music videos, Shorts and searchable content that encourages fan participation.
- Skip if
- Never; it rides your existing YouTube presence. You want a simple audio-only platform with predictable royalty reporting and minimal content creation. Still distribute your catalog there because of YouTube’s reach.
- First move
- Verify your releases feed your Official Artist Channel correctly. Deliver your catalog through a distributor, request an Official Artist Channel, merge any Topic or Vevo channels, verify your metadata and publish Shorts using the official sound.
- Watch out
- Art Tracks, channel videos, Shorts and user-generated videos can follow different analytics and royalty paths. Duplicate Topic channels, incorrect artist mapping and Content ID claims frequently require distributor support; channel-uploaded video monetization also requires YouTube Partner Program eligibility.
- Reach
- Mainstream scale
- When
- Useful from day one.
- Based in
- United States