Boomplay
The largest music streaming service in Africa by users, with its strongest presence in Nigeria, Kenya and Ghana, offering ad-supported and subscription tiers.
- Best for
- Any artist targeting African audiences. Afrobeats, Afropop, Amapiano, Gospel, Bongo Flava, Dancehall, and other artists actively targeting African listeners.
- Skip if
- Your audience has no African footprint yet. Your audience is concentrated entirely outside Africa and your distributor charges extra to deliver there. Otherwise, include it as a secondary DSP when distribution is already covered.
- First move
- Confirm your distributor delivers to Boomplay, then claim your profile. Confirm that your distributor delivers to Boomplay, then audit your artist page, artwork, credits, and release placement. Build a territory-specific campaign and ask your distributor or Boomplay contact about editorial consideration.
- Watch out
- Major-label catalog availability has been disrupted (Sony withdrawal reported) and user figures fluctuate — treat scale claims as directional.
- Reach
- Mainstream scale
- When
- Worth it once you have releases out.
- Based in
- Nigeria