Wilful & Sullivan
UK publicity firm (the former Wilful Publicity, rebranded 2025) with an open email door and explicit willingness to work with brand-new artists — a rarity in a roster-guarded field.
- Best for
- First proper UK press campaigns, early-story acts. Artists with release-ready music and a strong story who want credible UK press exposure, particularly those working in rock, metal, alternative, pop, country, or related genres.
- Skip if
- Your market is US-first. You need guaranteed coverage, playlist promotion, paid advertising, distribution, or a primarily U.S.-focused campaign. Early-stage artists without polished music, visuals, or a clear narrative may also be premature.
- First move
- Pitch them the story, not the song. Email info@wilfulandsullivan.com with a private stream, the story behind the music, EPK, release timeline, proposed singles, current team, previous press, UK campaign goals, and budget.
- Watch out
- Its core service is publicity. Radio and TV plugging, social media, regional PR, marketing, and live support may involve outside specialists, so clarify which services are handled internally and which require additional partners or fees.
- Reach
- Niche
- When
- Worth it once you are growing an audience.
- Based in
- United Kingdom