The Syndicate
The Syn, formerly known as The Syndicate, is an integrated entertainment-marketing agency founded in 1998 as a college-radio promotion company. It now runs multidisciplinary campaigns for artists, labels, comedy talent, entertainment companies, and consumer brands.
- Best for
- Guitar-leaning and alternative acts working US radio. Artists with label, management, or meaningful independent backing who need coordinated release marketing across radio, press, social media, influencers, and paid campaigns.
- Skip if
- Radio isn't part of your plan. You need an inexpensive DIY service, guaranteed coverage or airplay, playlist pitching alone, or primarily want sync licensing—the name “The Syn” does not refer to a dedicated sync marketplace.
- First move
- Contact the agency with your strongest finished music, EPK, release schedule, audience data, existing team, campaign goals, desired services, and approximate budget and ask which stations they'd work your single to.
- Watch out
- Confirm which departments and deliverables are included, along with agency fees, advertising spend, influencer payments, content ownership, radio formats, reporting, and campaign KPIs.
- Reach
- Focused
- When
- Worth it once you are growing an audience.
- Based in
- United States