Powderfinger Promotions
Boston radio-promo shop (since 1994) for AAA, college and specialty formats, with the rare virtue of saying in writing that nobody can guarantee airplay. Campaigns are hand-worked phone-and-email servicing.
- Best for
- AAA, Americana, college, jazz, jamband, reggae and world-music artists, particularly those promoting albums or EPs, looking for traction on US non-commercial radio.
- Skip if
- You want streaming numbers, not radio credibility.
- First move
- Ask which stations they'd realistically work your record to.
- Watch out
- Campaigns require at least four weeks, and Powderfinger’s stated 20–40% response rate does not mean that percentage will provide airplay. CDs, postage and packaging can add costs, while albums and EPs generally perform better than singles.
- Reach
- Niche
- When
- Worth it once you are growing an audience.
- Based in
- United States